HDFC Bank was incorporated in August 1994 and currently has an nationwide network of 2,776
Branches and 10,743 ATM's in 1,568 Indian towns and cities. HDFC Bank began operations in 1995 with a simple mission: to be a"World-class Indian Bank. With a single-minded focus on product quality and service excellence, today, HDFC bank is well on their way towards that goal.Their efforts towards providing customer convenience have been appreciated both nationally and internationally.
Sole purpose of HDFC bank – HDFC had put a target of around 1000 leads per month. They wanted 5 to 10% of the total leads generated to be converted into a proper sale. At the same time they did not want the targeted cost of acquisition to exceed Rs 800/-
The VivaConnect PFP Solution – VivaConnect suggested that with a pan India target location that spans 60% of TIER 1 CITIES, 25% of TIER 2 CITIES and 15% of TIER 3 cities, email marketing would be the most ideal way to frame a prospective customer where the customer would be directed to a particular landing page with a submission form of 4 fields. (name, email, mobile and location).
Ultimate aftermath – VivaConnect’s PFP solution enabled HDFC to achieve 25% CONVERSION RATIO when the target set was just 5 to 10%. The Cost per acquisition was not more than Rs 400/- which was 50% less than what was targeted. The daily analytics report has been useful to the clients for tracking the conversion results with segregated targeting.