Vijaya Bank, was founded on 23rd October 1931 to promote banking habit, thrift and entrepreneurship among the farming community of Dakshinna Kannada district in Karnataka State. Vijaya Bank steadily grew into a large All India bank, with nine smaller banks merging with it during the 1963-68. Nationalised on 15th April 1980, the bank has built a network of 1331 branches, 48 Extension Counters and 754 ATMs as on 30.11.2012, that spans all 28 states and 4 union territories in the country.
Vijaya Bank’s purpose behind adopting ‘freebi’ (missed call) – VivaConnect approached Vijaya Bank, for the missed call service that would ultimately increase the participation of the customers and help them solve their queries easily instead of having to visit the bank branch over and over and waste valuable time and energy in the long queues.
The proposed ‘freebi’ solution – VivaConnect suggested ‘freebi’, through which the customers of the bank could get their queries answered in real-time and they would happily opt for this service as it is cost-effective and saves a lot of time. All kinds of account holders have been taking advantage of this service precisely because it reaches the bottom of the pyramid as well as the elite class.
Ultimate aftermaths –It is the most hassle-free tool for the customer. The missed call service is enabling Vijaya Bank to get a competitive edge as well. It created a database of active Opt-in mobile users in real-time & Analytic reports facilitated real-time tracking of numbers with details of their region of origin.